Increase your Financial Quotient and stop being hesitant. Here is a simple online booklet for additional knowledge.
Introduction
Being a licensed accountant and a finance graduate is a big advantage in investing in the stock market, forex, bond market or any other kind of investments since it is part of our curriculum but it DOESN'T mean that an engineer or a nurse or anyone cannot learn how to invest. We just have to open our minds on seeking what we don’t know, or expand our horizon beyond the risk averse or pure employee mindset and start earning passive income aside from our fixed payroll income. A highly intellectual individual does not immediately correlate to having a high financial quotient. In simple words, anybody can be more intelligent when it comes to finance or business.
Investing in Stocks
Stocks is a more common investment product. First of all, there’s a misconception of investment in stocks as a scam. The truth is all countries have stock markets with established rules and regulations being implemented by government agencies like Securities and Exchange Commission for the welfare of the general investing public. All material business transactions of public companies are required to be disclosed and readily available in the stock exchange website like IPO; stockholders’ minutes of meeting; new business ventures; newspaper printout explanation; dividend declaration; top 100 investors; and one of the most important; the financial statements per quarter and audited yearly financial reports. We have a lot of audit firms who practice due diligence in certifying the fairness of the financial position and performance of the companies. With these reports, we could be able to use in our fundamental analysis of companies’ and industries’ market prices.
Once we understood well the concepts or metaphorically the anatomy or structural health of the companies, we could now be confident to choose which companies are good for earning passive income. As we progress in our knowledge and experience, we will definitely understand and learn the technical analysis of the market, the industry and every individual stock. In other words, the current, the historical and potential movement of the market prices are the demands and supply analysis which will teach us the trend when to invest and when to sell. Fundamental analysis is the physical company and technical analysis is the psychological or emotions of investors that creates indicators for trends.
Owning a share of companies like Apple, Proctor and Gamble or Facebook means owning technically a portion of that company. If it happens that you own a majority stock or a have a significant influence of any particular company, you can be one of the board of directors, the president or CEO or simply the boss. If not, receiving quarterly or yearly dividend income is much higher than interest income from deposit accounts. By the way, our money in the banks are being utilized by them to invest still in stocks and other investment opportunities. Yearly inflation rate is usually higher than the interest given by banks on our deposits, meaning, we lose the value of our money over time. Let’s not forget that the purchasing power of a currency today is less than its original value after 1 year.
Aside from the dividends, whether cash or property or stocks, public company share price changes every trading day. It is not at a constant amount or it could even change immediately every second or minute, and you can sell anytime if you consider it as a short term investment. If in case the price went down, just let it be there, it’s only an unrealized or paper loss and besides, you will still receive the declared dividends anyway. You just have to control yourself when this happens and not to react immediately. In fact, many successful investors are losing money by letting their emotions prevail.
To warn the new investors, investing is addictive in the beginning and that we have to learn how to control greed and emotions.
How it Started
This is how I started in a country where more than 90% of individuals are not investing in stocks. Way back in 2007, one of my professor in a finance class collected money from us with the intent of investing in 2 penny stocks under our instructor’s account. She showed to us then the receipts after buying and told us that these will be sold at the end of the semester. Unfortunately, the stock prices of the class investment went down and our professor returned the actual money we contributed before semester break. Being curious about what we did in the class, I searched the locations of the nearest stock brokerage firm in the internet and listed it down. While I was searching in the business district, I asked some people like security guards and nearby employees where are these stock brokerages. Surprisingly, nobody knows and the problem was that I did not list the exact building name and by the way, the internet we have before was dial up at home so I cannot easily browse a smartphone which is not yet available during that time. I continued a thick face of asking more people until I reached a bank whose security guard is familiar with it and directed the way. I remembered the building name then and actually it was the same building where the bank was.
Before entering the firm in the 6th floor, I shifted my ignorant student-look, if there’s a term like that, to a professional one. My entrance is noticeable and all the people are looking at me like saying “who the hell is this young guy.” Majority of them are of old age so I asked myself, “Am I entering a senior citizens’ party?” I pretended still to be cool and become at ease when I seated on the couch. The screens were showing red and green things and at the top, the codes and numbers were moving to the left.
I humbled myself and started asking like a first grade pupil about what are all these stuffs like the buy, sell, a bunch of codes which was making me stupid. Then suddenly, I realized that they are accommodating and willing to share their long experiences and the companies’ recent updates. The feeling is that they are like the grandparents sharing stories at night. I opened an account and there it is, an actual investment class away from the theories of the 4-walled classrooms. I started appreciating the succeeding finance and accounting subjects as I could be able to use it when I start earning money from work. My first cash out amounts to PhP 15,000 only for testing and just followed an advice to buy one real estate company shares named Megaworld Corp., my first gain actually. This was an actual introduction of a lifetime hobby.
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| An actual PSEi online stock trading screenshot. |
I started bringing some classmates and people I know to visit the brokerage and they brought also their friends until a lot especially in my college batch opened accounts in the brokerage firm. The feeling is good to share the experience and not become successful someday by yourself only. Some of them are now known today as professional financial consultants speaking also in public.
Many finance professional do not invest due to some reasons like it might only be in theory or there’s a huge risk of losing money or no time to monitor or they have to pursue master’s degree or law or not their forte at all. Interest in something is being built and it starts from trying out first like a food testing or watching a particular game.
One funny experience I had was sharing to some people that we have to buy a particular stock because it is declaring 100 % stock dividends written in the brokerage board. We bought then and suddenly after sometimes, our shares doubled but the share price reduced to half. We just laugh at it if we remember it again but at least we understood well the meaning of stock split theory thought in school.
Market Recession
We were not that familiar or well-informed and ready yet on the so called “recession” during those years before the 2008-2009 market crash. We are not knowledgeable about the crises started to build up in 2007 with the sub-prime mortgage crisis in the US. The timing of our entry was unfortunate but it thought us a lot of lessons to ponder. The two things I learned much was about controlling greed and managing cash properly.
The more we increase our earnings, the more we want to add money in our portfolio as a general rule. I went on beyond the limit to be considered as greedy and living within my means as student was forgotten. I borrowed money from relatives and applied for loan in a cooperative just to place it in the stock market. After the collapse and bankruptcy of many institutions in the US which is the biggest economy, the effect triggered a worldwide recession. Many investors panicked and dumped their stocks realizing their paper losses and a lot of people lost their jobs and run out of money.
Individual depression was felt from all corners of the world including myself since I don’t have available cash anymore to pay my due debts. I ended up then selling some of my stocks realizing some big losses but I don’t care at all. It was big since I was a student back then living with allowances from our parents. When I received my check, I immediately went to a Chinese grocery store to buy and exchange my check but I have to talk first to a manager in their back office to accept it since it is post-dated for 3 more days. It’s a total relief that she accepted it, and at the back of my mind, someone is shouting, “with this thick but angelic face, I can’t convince her?"
There was a theory that can never be forgotten thought by our college professor which was one axiom in a Finance 1 subject, Cash is King, not profit. We always think where to get profit but we forget to include what’s more important which is to consider also our sources of cash and manage cash flow properly. Profit will just be a paper figure that cannot pay bills or dues immediately and losing cash accompanies more finance costs of borrowing or investment losses. A common quote to remember is, "Rule No.1 is never lose money. Rule No. 2 is never forget rule number one."
Final Message
First axiom in finance is the “Risk-Return Trade Off.” To explain further, the higher the risk the higher the return and no additional passive income if no risk was taken. When investing in the stock market, we are actually buying an operating company so think as a prospective investor or owner. Invest like a shy person and not like a person controlled by emotion. Once you become a successful investor, inspire people not to lose their time in front of television or smartphones and inspire them to invest for their future children or family.